Free does not mean useless
A free tool can surface a technical observation worth investigating. PageSpeed Insights, for example, can help you examine page performance. A score or warning still needs context: is the observation relevant, can you reproduce it, and is there a practical change?
Paying does not automatically make an audit good. Ask to see how a report separates evidence, interpretation and uncertainty. Avoid buying a long list solely because it looks comprehensive.
What changes the scope?
- Coverage: a few selected pages versus a whole-site crawl.
- Data: public observations versus analytics, log files or account access.
- Review: how recommendations are checked and prioritised.
- Specialisms: migrations, backlinks and Maps require different work.
- Implementation: a report is not the same as making and testing changes.
| Question | Free tool | Our £149 pack | Broader review |
|---|---|---|---|
| What is covered? | Depends on the tool and check. | 1–5 selected public pages on one site. | Must be specified by the provider. |
| What do I receive? | Tool output; interpretation varies. | Up to 3 evidence-backed tickets, 30-day order, HTML + PDF. | Ask for a sample and exact deliverables. |
| Are changes included? | Do not assume so. | No. | Confirm separately in writing. |
| Are rankings guaranteed? | A score is not a guarantee. | No. | Be cautious of any guarantee. |
Our £149 five-URL boundary
The confirmed price is £149 once, no VAT. The seller, ZAYD AL-GHANI CONSULTANCY LIMITED, is not VAT registered. The pack includes up to three justified priorities and a 30-day action order; fewer findings or a clean-site outcome are valid.
No whole-site crawl, backlink audit, implementation, Maps management or ranking guarantee is included. Delivery is three UK working days after complete intake and permission to start. Sales remain closed while the legal and fulfilment gates are completed.
Before choosing any audit
- List the problem you want to investigate. Is it indexing, page clarity, performance or a broken enquiry path?
- Ask what will be checked and what will not.
- Look for evidence-linked instructions and an explanation of uncertainty.
- Confirm who will implement the recommendations.
- Read the actual cancellation, correction and refund terms before paying.
Price freshness and comparison limits
This guide was drafted on 28 September 2026. It does not quote competitors, market averages or unverified price ranges. Any future named comparison needs a dated source and a fresh check before publication. The pack’s price comes from the signed founder decision, not a market survey.